Nvidia reportedly in talks to invest in Perplexity at a $30B+ valuation
Nvidia is reportedly in talks to invest in AI search company Perplexity at a valuation above $30 billion, according to reporting citing people familiar with the discussions — up from roughly $20 billion a year earlier. The same reporting places Perplexity's annualized revenue at over $750 million.
A real, honest note on how early this is
This is reported as talks in progress, not a confirmed investment — neither company has issued an official statement as of this writing, and terms of any real, eventual deal could change or the talks could fall through entirely before anything is finalized.
Why Nvidia investing directly in an AI application company is notable
Nvidia's core business is chips, not consumer or developer-facing AI products — a direct investment in an AI search company reflects a real, broader strategic pattern of Nvidia backing companies further up the AI stack, beyond just selling them hardware, deepening its own stake in how AI products actually get built and used.
A valuation increase from roughly $20B to a reported $30B+ in about a year reflects real, rapid revenue growth at Perplexity specifically — worth watching for either company's own official confirmation before treating the specific terms as final.
Source: www.theinformation.com